Official expansion team brand for the FXFL (Fall Experimental Football League) introduced in 2014. Gridiron Labs worked with MiLB Hudson Valley Renegades Sr. VP and General Manager, Eben Yeager, to conceive a brand story around Hudson Valley’s rich history in the Revolutionary War. Where the “Americans stymied British attempts in 1776-1783 to control the riverway and sever New England from the rest of the colonies”. The result is a fortified “HV” monogram and shield inspired by George Washington’s original coat of arms which represents protection, defense, and honor. Defend the Fort.