"Skol, Vikings, Let’s Go!"
Revamping the Norseman of the Minnesota Vikings
Gridiron Labs approached a case study rebrand of the Minnesota Vikings. The motivation was to help elevate the existing “Norseman”, color palette and wordmark to fit the more aggressive evolving design language of the NFL, as well as build assets that work well in the ever-changing media market, high quality merchandise and evolving broadcast graphic packages.

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