Official inaugural team brand for the FXFL (Fall Experimental Football League). Gridiron Labs worked with FXFL Commissioner, Brian Woods, to create a fierce team brand for the Florida market.
Team owners didn’t want to be too obvious or generic by using “sharks” in the name, so they focused on a specific species of shark, the “Blacktip”. This motivated some serious research on the anatomic characteristics and differences. Blacktips are far less intimidating than a Great White, but much more speedy and nimble. We landed on a more streamlined body line, ample movement in the mark, with a more clever, and devious character. In this case, the mark was designed specifically as a logo optimized for the helmet, first and foremost.