FXFL Florida Blacktips

Official inaugural team brand for the FXFL (Fall Experimental Football League). Gridiron Labs worked with FXFL Commissioner, Brian Woods, to create a fierce team brand for the Florida market. Team owners didn’t want to be too obvious or generic by using “sharks” in the name, so they focused on a specific species of shark, the “Blacktip”. This motivated some serious research on the anatomic characteristics and differences. Blacktips are far less intimidating than a Great White, but much more speedy and nimble. We landed on a more streamlined body line, ample movement in the mark, with a more clever, and devious character. In this case, the mark was designed specifically as a logo optimized for the helmet, first and foremost.

You may also like

Future Football Helmet Design
Missoula Bruins NA3HL
The Geekie Awards
Piedmont Highlanders Athletics
FXFL Hudson Valley Fort
San Diego Padres
CMR Rustlers Athletics
FXFL Texas Outlaws
Cobra Puma Golf Mobile App
FXFL Brooklyn Bolts
Back to Top